About Us

Nestled in the heart of San Francisco's Pacific Heights, Mureta & Co. is a haven for antique, estate, and contemporary jewelry lovers. Located at 2418 Fillmore Street, our boutique offers a thoughtfully selected collection that beautifully connects the elegance of the past with innovative designs of the present.

Our Story

Founded in 1983 by Gary Mureta, our journey began as Mureta’s Antiques, quickly becoming a beloved San Francisco destination known for its exquisite vintage jewelry and fine antiques. In 2020, Gary entrusted this legacy to John Quillinan, a jewelry expert mentored by Gary since his youth.

John, whose early fascination with gemology began at Bay Area flea markets, pursued his passion at the prestigious Gemological Institute of America. His partnership with Caroline Nalle, a costume designer and historical fashion enthusiast, has deepened the store’s commitment to curating exceptional antique and vintage jewelry inspired by timeless designs, including their shared admiration for beautiful design and craftsmanship.

Meet Our Team

• Preeti Varma, Chief Marketing Officer, who leads our brand and customer outreach with creativity and vision.
• Julia Yee, Graduate Gemologist from the Gemological Institute of America, offering expertise in gemstone authentication and valuation.
• Nicholas Saballos, head of our Estate Buying Division, specializing in evaluating and purchasing fine jewelry and estates from residents across the Bay Area.
• Nanya Cronin is our welcoming and knowledgeable sales associate dedicated to ensuring every customer feels valued and well-informed.

Our Collection & Services

At Mureta & Co., you'll discover treasures from different eras alongside contemporary pieces. Our offerings now include:

• A carefully curated selection of antique and estate jewelry.
• Our exclusive line of approachable lab-grown diamond jewelry and original designs featuring fine gemstones.
• Custom design services, allowing clients to create bespoke jewelry that perfectly reflects their personal style and stories.

Our Commitment

We pride ourselves on transparency, fairness, and reliability. Every interaction at Mureta & Co. is guided by our commitment to integrity, ensuring our clients have access to genuine expertise and honest valuations.

Visit Us

Whether you're an avid collector or embarking on your first jewelry journey, we invite you to explore our boutique. Discover unique pieces that resonate with your story at Mureta & Co.